As the vacation season rolls around, we often find ourselves returning in a familiar cycle. We step away from our daily routines, enjoying the freedom of vacation, and suddenly in peace, we start to have visions of the person we want to become and the changes we want to make last. Ideas 💡 start spilling out—things we want to own, businesses we want to build, habits we want to form. The pressure of everyday obligations lifts just enough to reveal the life we are quietly craving.
However, as the vacation ends and we return to our daily routines, those visions often quickly fade into the background, overshadowed again by the demands of everyday life. This phenomenon, what we refer to as the “Vacation Epiphany Trap”, is a common experience. In this article we’ll understand this concept as well as practical lessons to make sure you break this cycle!
Understanding the Vacation Epiphany Trap?
The Vacation Epiphany Trap is that bittersweet moment when clarity and motivation strike during downtime, only to be lost in the hustle of daily life. During and even after vacations, we experience what can be described as “Post-Vacation Clarity“. Away from the noise of everyday life, we gain perspective and insight. Our minds are free to wander, and we often come up with ideas and ambitions that feel both exciting and achievable. However, unfortunately this clarity is often short-lived.
As we return to our daily routines, we experience “Routine Relapse”. The demands of work, family, and other obligations quickly fill our schedules, leaving little room for the changes we envisioned. This cycle is fueled by the “Intention-Behavior Gap”, where our goals are set, but the follow-through is hijacked by habit and comfort.

Breaking Free. Strategies for Lasting Change.
The insights and clarity gained during a vacation are invaluable. They offer a rare opportunity to step back, reflect, and envision a life aligned with our deepest desires and aspirations. However, without consistent effort to act upon them, they are quickly overshadowed by the demands of daily life. By holding on to this clarity, we ensure that we start living a life where we are in control, you Become the CEO of Your Life. Let’s explore some practical strategies to help you capture that clarity and turn your vacation inspiration into a reality.
Capture Your Insights 📝
The first rule is to retain your insights right when they pop-up! Take time to jot them down. Use a simple pen/paper or a digital note-taking app to capture the clarity you experience, and especially why you want this. This will serve as an important reference point when you return to your routine. The key here is to don’t overthink it, make it easy for you to jot down, and after your vacation you can remember this insight and the feeling you experienced with it.
By writing this down, you make space in your head for new insights and possibly how you are going to make your new insights come true, instead of trying to hold on to this one insight.
”Your mind is for having ideas, not holding them” – David Allen


Prepare Insights for Reality ✨
To break the Vacation Epiphany Trap, we need to make sure we transform our insights into goals and ambitions that can actually be achieved within a reasonable timeframe. You can start this step while you’re still on vacation or after you return, since you’ve already written down your insights. Starting now gives less room for new ideas to develop, but because you’re still in vacation-mode, you’re naturally in tune with the mindset and atmosphere behind those insights, which makes them easier to shape.
However you decide to start, set a realistic timeframe to help focus your insights. For instance, give yourself until your next vacation—about a year—to achieve (part of) your goal or ambition. That way, your next vacation becomes a meaningful check-in moment, allowing you to reflect and realign your plans for the year ahead.
To make your insight ready to become reality, you need to make them as clear as you can. Without a clear understanding of what needs to be achieved and, more importantly, why it matters, motivation decreases, and attention fades. To achieve this, you can use the SMART methodology, yes we know, the familiar “corporate liked buzzword”. However, when applying this tailored to your personal life, its power becomes clear very quickly. Explore our SMART Goals-article to learn more about how to use this methodology for your insights.
ℹ️ Tip! Use a tool like Notion or Evernote to create a dedicated space for each insight, allowing you to organise them and SMART.
Taking Action 🎯
Now comes the hardest part—the moment that sets you apart from your old self, from others, and breaks free from the Vacation Epiphany Trap: it’s time to Start Taking Action! This step is often neglected since this is where the real work starts, and motivation can quickly fade. That is why having a well established SMART Goal helps you keep motivation high by reminding yourself of why you started.
It can be a challenge to determine where to start, or what steps to take next. A practical approach here is to utilise our Do-Action-Principle. Focus on identifying the one thing you need to do next and simply start doing it. Create a dedicated calendar for this goal to maintain a clear overview of what needs to be done for each insight. Schedule an event for this next action to ensure it remains in sight, that time is specifically allocated to turning your insights into reality, and making rescheduling straightforward.


Keep Yourself Accountable 💪
The final step, but not least important, is to keep yourself accountable for your progress, no one else will do this for you. As mentioned before, we often fall back into “Routine Relapse”. Meaning we fall back into being busy with our routine lives and forgetting about our own goals and ambitions. Even though life can be very busy, you can most likely always find one hour in a whole week to dedicate yourself on persuing your own goals and ambitions. This makes you start off easy and you can increase this as things start to build.
If possible, schedule weekly or monthly check-ins to evaluate the progress and even determine next steps. Schedule events in your calendar for these moments so they are locked in, making you less likely to forget.
In Essence…
the clarity and inspiration gained during a vacation are precious opportunities for self-reflection and growth. By recognizing the potential of these moments and implementing strategies to maintain momentum, you can transform fleeting insights into enduring change. By doing so, you not only preserve the essence of your vacation epiphanies but also empower yourself to Become the CEO of Your Life.